Today, we are seeing an increase in the number of people who write daily. In a diary book, we write down what we did today, at what time, on what date, so that we can easily find out what we did, what we did wrong, what we did wrong, what time we did it, and what time we met. ,. The habit of writing a diary has many benefits in our lives so we feel it is important for everyone to have a diary writing habit and based on that we have tried to put this article among you today and we are hopeful that it will help you to learn a lot. . This article is for educational purposes only. This article or section needs sources or references that appear in credible, third-party publications. daily diary writing examples

Daily diary writing or diary writing has been playing a special role in the world literary, political, social and cultural environment. A typical writer, politician, social worker, employee, industrialist, philosopher, scientist, etc. can all write a diary, so its literary significance is not only visible. When a person who has been successful in any field publishes his daily notes, it seems that his historical significance has remained in the field of world literature or politics. Although writing a diary is not a very special thing, because of the social prestige, national height and international image of the writer’s personality, the diary also has a special significance. Although the style of writing is the same, there is a fundamental difference in the format of diary and daily diary writing taught and taught in school. It is more informal than the planned diary prepared as a textbook as it has more influence of narrative subject and writer personality than writing art. This article provides theoretical and creative information about diary writing with the same historical value and importance.

According to Sanskrit grammar, the word ‘daily’, formed by adding the suffix ‘ek’ to the word ‘din’ formed from the process of formation of ‘do (di) + nak’, means day, day, day after day. In the same word ‘Dainik’, the word ‘Dainiki’ formed by suffixing ‘Nip (E)’ has a general meaning of day, while in a specific literary context it refers to a specific art, special creation or special genre formed from the notes of daily events. Looking at the construction process, the diary word formed from the process of ‘dyuti tamah do (di) + nak + ik + nip (e)’ refers to a specific poto of writing. In the literary departmental context, it refers to a work to be written by considering each day as the center of the subject or event and giving it both informative and entertaining form.

This is why it is called Diary Writing in the western world. The word diary, derived from the Latin word diarium, means daily facilities provided to workers. This means that it seems to have expanded and reached the diary. At present, this diary is associated with writing and is called diary writing. Its importance seems to be not only in the literary field but also in various fields. In the western world, diary writing was started with the intention of not publishing in the beginning. While keeping a diary of your experiences, experiences and information, you will find the fact that it has taken the form of a unique creation.

ratna book inside small
The word diary was first used in 1605. At that time it was used for keeping records of daily accounts. Prior to 1800, it was customary to make daily notes on trade and agriculture. In addition, religious believers used to mention in their diaries the repentance from their evil deeds. John Evelyn’s The Diary of John Evelyn, published in 1818, is considered to be the world’s first published diary. Due to its popularity, diary publishing doubled in 1820, exactly two years after its publication, and flourished for 20 years after 1830. At the same time, writers started writing novels in the form of diaries. Samuel Richardson’s ‘Pamela’ and Emily Bronte’s ‘Woodring Heights’ are considered to be notable novels written in diary format. Its importance is not only in the context of diary writing but also in the context of world famous novels. Then there are the diaries of Charles Darbin, Leonardo da Vinci, Marie Curie, Winston Churchill, Marco Polo, and Anne Frank.
In this way, the diaries of political, literary, philosophical and social personalities of every country have historical significance. In India, diaries of Mahatma Gandhi, Jawaharlal Nehru, etc., and in Bangladesh, works like Sheikh Mujibur Rahman’s ‘Prison Diary of Bangabandhu’ seem to have historical significance. In Nepal, works like Bishweshwar Prasad Koirala’s ‘Jail Journal’ and Shyam Prasad Sharma’s ‘Thunuwa’s Diary’ have been of special importance in the political and literary arena.
Critic Netra Atom says that the power of diary is the self-awareness of a person and the rapid vitality of time and place. Explaining its creative significance, he s

Dear Diary: how keeping a journal can bring you daily peace

Me and my thoughts: ‘There’s a lot about music in mine, and loads of gossip, much of it indefensible. There is also a fair bit about football.’ Anthony Quinn in his garden with some of his old diaries.

Me and my thoughts: ‘There’s a lot about music in mine, and loads of gossip, much of it indefensible. There is also a fair bit about football.’ Anthony Quinn in his garden with some of his old diaries. Photograph: Antonio Olmos/The Observer

Me and my thoughts: ‘There’s a lot about music in mine, and loads of gossip, much of it indefensible. There is also a fair bit about football.’ Anthony Quinn in his garden with some of his old diaries. Photograph: Antonio Olmos/The Observer

I still get funny looks from people when I mention that I keep a diary. Maybe the practice strikes them as shifty or weirdly old-fashioned. It’s true that I never feel more furtive than when my wife finds me writing it at our kitchen table – it’s like being spotted entering a confessional box in church. What exactly have I got to tell this black book about a life that we share all day, every day? What secrets can I possibly be keeping?

The answer: nothing of any great note, and yet so much of my life is in it. I started writing a journal (as I used to call it) when I went on holiday. Twenty years ago I decided to go full-time and since then I’ve kept it more or less every day. Why? I suppose it began as an experiment – and became an obligation. You can’t hold back time, but you can try to save the past from being completely erased. It often feels trivial to record things as they happen (a stray remark, hearing a song, fleeting moments of doom or delight), but later they may prove useful, or instructive, or amusing. It also maintains the illusion of diligence – that you’re not just pissing away the days. A diary is good exercise for the writing muscle, the way a pianist practises scales or a footballer does keepy-uppies. During lockdown, like everyone else, I got into routines that felt numbing in their repetition and diary-wise left me short of material. I took recourse to discussing the books and box sets I was involved with – not exactly Pepysian, but it got me through.

Which prompts the question: who are you writing for? Ultimately, it’s yourself. Diary-writing is the most private form of literary creation because you are both the author and (for the present at least) the sole reader. There are great advantages to this. The first is the benefit to your mental health. The diary is a safety-valve in an age of invasive scrutiny. I should admit that I have never been on social media and don’t own a mobile phone. (Yeah, I know). Much better to confide your unworthy or unrepeatable thoughts to that book on your desk than pin them up for everyone to read online. There is no fear of being trolled or cancelled when you only write for yourself and you won’t have to live out your regret in public. Is there anything quite so pathetic in social-media manners as the line “They later deleted the tweet”?

Even the greats have used their diary as a psychological prop. James Boswell, often prey to insecurity and low spirits, would address himself in his journal in the second-person, as if he were his own mentor. Studying law as a young man in Utrecht in September 1763, he writes: “Try and be shaved and dressed by nine… Read much privately and continue firm to plan… Resolve now no more billiards. Be not hasty to take music master, and consult Count Nassau about concert. Be frugal, calm and happy, and get wine soon.” I love that last bit.

The second is more to do with existential curiosity: the long perspective of diary-writing furnishes a picture not just of what you did but of who you were. To read diaries of old is to chart the progression of the self – “the varieties of ourselves”, as Penelope Lively puts it – as it changes through time. Sometimes I happen on a diary entry from years ago and think, in genuine surprise: did I write that? If it weren’t in my handwriting I would be inclined to doubt it. We evolve, we slough off old selves and acquire new ones, and yet some essential core in us persists, a cast of mind. Memory will play us false about our past, will blur the nuances or miscarry the meaning; a diary, while not infallible, can at least claim: “I was there at the time.”

A third important advantage of the diary is as an aide-memoire to your work. History does the broad sweep of years and decades. Biography does the intricate detail of character and incident. Diaries do both of these jobs, somewhat inadvertently, and may be mined for material thereafter. Certain seismic events are noted in mine, though aside from the odd pandemic and election result there’s not much “hand of history” stuff going on there – that’s not why I write it. I have some sympathy for Louis XVI returning from hunting on the day the Bastille fell and writing in his diary, “Rien”.


Upload Resume To LinkedIn via Easy Apply

How to upload your resume in LinkedIn (3 methods)

How to upload your resume in LinkedIn (3 methods)

LinkedIn is one of the world’s most popular tools for finding and applying to jobs. By building an impressive LinkedIn profile and adding your resume to the platform, you can attract the attention of recruiters or even increase your professional connections in a few simple steps.

With over 756 million members in 200 countries, it’s no surprise that LinkedIn is one of the world’s most popular tools for finding and applying to jobs. By building an impressive LinkedIn profile and adding your resume to the platform, you can attract the attention of recruiters or even increase your professional connections in a few simple steps. However, there are some important questions to ask yourself before uploading your resume to LinkedIn . In this blog, we’ll discuss the different ways to add your resume to LinkedIn and how to decide which option is right for you.

At its core, LinkedIn is a site that allows you to attract recruiter’s attention by showcasing the same information they would find on your resume. While you should add relevant information to each of the built in sections like Employment History or Education, posting your full resume file to the site is not always advisable. Read on to find out the pros and cons of each way to post your CV to LinkedIn.

How to add a resume to LinkedIn

When it comes to uploading your resume to LinkedIn, there are a few different ways to add it to the site. In this chapter, we’ll discuss your options as well as the benefits and drawbacks of each.

Using the “Featured Media” feature to upload your resume in LinkedIn

If you want recruiters to find your entire document just as it exists on paper, then adding your resume in LinkedIn as featured media is the easiest way to go. This function allows you to simply attach your resume file to the Featured Media section so it will be one of the first things a recruiter sees on your LinkedIn profile.

Navigate to your LinkedIm profile page.

Navigate to your LinkedIm profile page.

How to upload your resume in LinkedIn

How to upload your resume in LinkedIn

How to upload your resume in LinkedIn

How to upload your resume in LinkedIn

Pros: If you want a recruiter to find your full and complete resume just as it would be if you emailed it to them, this is the best way to make sure they see it on your LinkedIn

Cons: Since an up-to-date LinkedIn profile contains most of the elements on your resume, uploading your resume as Featured Media may give the impression that you’re not quite comfortable using the platform to its fullest.

An alternative to using the “Featured Media” option is simply to make a post that includes your resume. While it won’t be nearly as visible on your profile, it will catch the eye of any of your connections scrolling through their feed. If there are any potential employers, future colleagues or recruiters – this will show them your resume. Just make sure to write some appropriate/engaging text as well.

To post your resume, begin by navigating to the home page (look for the house icon on the upper banner.) Write a post just as you would on any other social media platform. Use the “Add a document” icon to include your resume before you send your post into the world!

2. Add your resume information to each LinkedIn section

If your goal is just to share the information that’s on your resume and you don’t care about the recruiter seeing the actual file, then transferring your experience to each LinkedIn section instead of adding the actual resume to LinkedIn is the best way to go.

Add skills to your LinkedIn Profil

Add skills to your LinkedIn Profil

Pros: This is the way LinkedIn is intended to be used so this method serves to give a complete picture of your career path and also demonstrates that you’re comfortable with the platform.

While there’s no way to guarantee your employer won’t find your resume on LinkedIn or see changes you’ve made to your profile, there are a few ways to minimize the changes of your boss noticing that you’re on the job hunt.

If you want to take things a step further, you can remove your employer from your connections. While they won’t be notified that you’ve done this, they will find out if they navigate to your profile on their own and see that you are no longer connected.

Just remember that you have made these changes and be mindful that they will affect your visibility. Don’t just make them and forget you have done so. Some day it may make sense to change them back.

3. Using LinkedIn’s “Easy Apply” Feature

With thousands of openings in a custom-tailored feed, it’s no wonder that LinkedIn is one of the most popular ways to search and apply to jobs. LinkedIn makes it simple to add your resume through the “Easy Apply” feature.

This option is only available for employers who opt in, so if there’s no blue “Easy Apply” button at the top of the posting then you’ll have to go to the company website to apply directly.

Navigate to your desired job posting

Navigate to your desired job posting

Easy apply resume to LinkedIn Profile.

Your Resume. To Upload or not to Upload, that is the question.

Crafting a powerful, engaging LinkedIn profile is an art form. People will either pay attention to you or they will move on. Before we get into how to spruce up your LinkedIn profile page, here are some primary reasons you should not upload your resume :

  1. Private Information Risks – Your resume usually includes your contact information, i.e. your direct email address, phone number, and sometimes even your home address. This is information you usually do not list publicly on social media. However, if you upload your resume that information will become public and available to anyone online.
  2. No Control – After you upload the resume, you no longer have control over what happens to that information (even if you do remove your contact information). That means that anyone is free to view, copy, download, use, pirate, and distribute your resume as they wish – all without your knowledge or consent.
  3. Current Employer Issues – Many of our Resume Upgrade clients are concerned about making their job search public and tipping off their current company that they are looking elsewhere. Uploading your resume to LinkedIn as a clickable document can make your job search into a public conversation – probably one you do not want to have in the company break room or at your next weekly department standup. LinkedIn’s “Open Candidate” function is a discreet way to signal to recruiters that you are looking.
  4. Looking Desperate – Similar to the above, uploading your resume to LinkedIn announces to the world that you are looking for a job. Recruiters, employers, and head hunters are always looking for top talent. However, seeing your resume on your profile page does not make you appear to them as someone who is “in demand.” Instead, you look like someone who is in need of something and in desperation – trying anything you can. Job hunting is like dating: you do not want to seem too easy to get.

Should I Ever Upload My Resume to Linkedin?

Earlier we mentioned that we would provide you with some tips to give your LinkedIn profile a makeover you’d be proud of. Before you read further, please remember our very profound and scientific garden analogy. The following tips will definitely empower you to build a strong LinkedIn profile presence and it is critical that you continue to tend to that presence after those initial changes are made.

As with any social media platform, there are thousands of algorithms that determine what is seen and not seen. The less active you are, the less your profile will be viewed. This is just the way this works, so as annoying as this might be you get to choose: do you want to avoid being inconvenienced or do you want to land your dream job?


how to run a content audit

What is a content audit?

Content Audit

A content audit is a complete inventory and assessment of all the indexable content on your website, including lead gen landing pages, blog posts, articles, white papers, ebooks, checklists, FAQs, videos, presentations, infographics, tools and more.

The content audit process includes taking inventory of a website’s content and allows you to analyze the breadth of content you have on your site. An audit provides insight into actions that should be taken to address existing content. That is, what content should be updated and strengthened, merged, deleted altogether, or left “as is.”

A thorough content audit will provide you with a full understanding of your content assets, and a fresh awareness of how they fit into your digital marketing strategy. Your analysis will then help you understand which types of new content you should focus on going forward.

Why Does My Website Need a Content Audit?

If your goals are related to technical SEO, and making sure that the technical details of your content are helping your website be more visible, then check out this page about how to optimize your website. This article details how to conduct a technical, SEO-driven content audit, that can support your content marketing goals overall.

As you are deciding whether you need a content audit right now, and what your goals will be in the process, you may want to research a couple of tools that can help you along the way. These can save you some time and manual effort so you can get to the results faster and start implementing those next steps right away.


Especially if you are looking to improve your SEO, Ubersuggest can help you see how well your website is performing overall. Just enter your URL, click “Search,” and click “Site Audit” on the left. Think of this as a quick, free overall look at how your website is doing.

Content Audit Use Ubersuggest

Google Analytics

Broken Link Checkers

Content Inventory

You could manually pull each content link associated with your website, but that could take far too long and you could risk overlooking some things. Instead, you may want to try a content inventory link such as Blaze, DynoMapper, or ContentWRX Audit.

You’ve run your content audit. Now, take action.

Get rid of stuff

Circulate the content you’ve marked as ROT to the people who own it. Make it clear to them how the evidence from the audit backs up your decision. Tell them it’ll be removed by a certain date if they can’t tell you why it needs to stay. Make sure senior leaders will back you up.

Content improvement

Even if you’re lucky enough to remove the ROT, you’ll still be left with lots of content that needs improving. Your content audit will show you where to focus your efforts.

For instance, you can prioritise pages that get high volumes of traffic but that scored low for usability. Or pages with high bounce rates that scored low for actionability. You’ve got the data now to make informed decisions.

There’s a bit of work to do before you start editing content. You’ll need an idea of exemplary content to model your improvements on. Your content audit can show you the good stuff as well as the bad. Use this to create your recommendations for style, structure, and tone of voice.

Allocate resources

Your audit can help show you who’s doing what on your website: who’s publishing, who is editing and who is making strategic decisions. It can show the content that’s not being managed or maintained by anyone.

You’ll need to make sure that every piece of content has an owner – someone responsible for looking after it, and that every owner is the right person for the job, not just someone who’s acquired content by default.

How to Do a Content Audit (5-Step Guide Template)

simple content audit checklist graphic

What is a content audit?

Content Audit

A content audit is a complete inventory and assessment of all the indexable content on your website, including lead gen landing pages, blog posts, articles, white papers, ebooks, checklists, FAQs, videos, presentations, infographics, tools and more.

The content audit process includes taking inventory of a website’s content and allows you to analyze the breadth of content you have on your site. An audit provides insight into actions that should be taken to address existing content. That is, what content should be updated and strengthened, merged, deleted altogether, or left “as is.”

A thorough content audit will provide you with a full understanding of your content assets, and a fresh awareness of how they fit into your digital marketing strategy. Your analysis will then help you understand which types of new content you should focus on going forward.

Step 1: Create a List of Your Content Assets

The first step is to organize a list of all of your website’s content. While you could put in the elbow grease to do this manually, I highly recommend that you save time and energy by using a free tool like Screaming Frog. This extractor tool will analyze your website to find all of its content, metrics, and data. You can download it here. Begin by entering a URL into the search bar and hitting the “Analyze” button. Give this a few minutes. Next, filter by “HTML” and click the export button beside the dropdown menu to download the results as a CSV. We want to audit pages and not other information that will cause clutter. Upload the file to Google drive and it will look like this: I know it looks confusing, but I’ll clarify everything later.

If you do not have it already, sign up for a free account and connect a website. You will need to verify the domain afterward. Then, select the “Performance” tab and ensure that “Average CTR” and “Average position” are both enabled. Click the export button on the top of the page and choose the CSV option.


App Store

For over a decade, the App Store has proved to be a safe and trusted place to discover and download apps. But the App Store is more than just a storefront — it’s an innovative destination focused on bringing you amazing experiences. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security, and content. Because we offer nearly two million apps — and we want you to feel good about using every single one of them.

Stories and collections that inform, help, and inspire. Updated daily.

Original stories by our editorial team bring you everything from exclusive world premieres to behind-the-scenes interviews. Tap the Today tab and read about influential developers and game creators, learn a few tips and tricks, or see how apps are changing how people work, play, and live.

Over 20K stories and counting.

Curated by experts. Handpicked for you.

With thousands of apps added to the App Store every week, there’s always something new to check out. To help you discover the apps, stories, and games you’re sure to love, our team of full-time editors offers personalized suggestions based on your preferences and previous purchases.

Explore in-app events like movie premieres, gaming competitions, and livestreams.

Discover amazing apps with a rich search experience.

1.8M apps available worldwide.

175 storefronts in over 40 languages.

Over 150 expert editors worldwide.

Get the details on every app.



Hinge has had a recent redesign that aims to reduce distractions, but it’s still the dating app that’s “designed to be deleted.” Hinge uses an advanced learning process to better understand your type and will seek to match you only with people it thinks you’ll really like. It seems to be working, as apparently three out of four Hinge users generally want to go on a second date with their matches — so if you’re actually looking for a partner, this is a better choice than the dreaded app beginning with the letter T.


Bumble isn’t your usual dating app because it encourages women to be the ones who make the first moves. Match with someone in the Tinder-like interface, and the woman has 24 hours to send a message or the match expires. It’s a different way of doing things, and the time-limited nature can help to spur connections quickly.


Grindr is the largest social networking app for gay, bi, trans, and queer people. The app uses your phone’s location to find other members close by to talk to, swap photos with, or meet in person. It’s not just about dating either, and there’s a group chat feature for when you need to assemble your friends.



A list of local New York restaurants in Grubhub.

A menu in Grubhub.

The Rewards screen in Grubhub.

Want food, but don’t want to cook it? No problem, that’s what Grubhub specializes in. Just plug in your address and you’ll be given a list of the best restaurants near you, for delivery or collection, with options from bagels, to burgers, to pizza, to Chinese. It’s free to use, but the Grubhub+ service can give you free delivery, exclusive rewards, and better customer service for $10 a month. Grab the app, order some food, and don’t forget to tip well.


Whisk's ability to discover recipes.

Whisk can save recipes from anywhere.

Whisk's meal planner feature.

There are amazing free recipes everywhere on the internet — but finding the one you need is very much like dealing with a needle in a haystack, and it’s easy to lose a great recipe. Instead of that, why not start using Whisk? Whisk allows you to pool recipes from all over the internet, substitute ingredients and amounts, and basically create your very own cookbook. There’s a meal planner you can use to plan the week ahead, and making a shopping list is as easy as pressing a single button. Never lose a great recipe again, thanks to Whisk.


You’ve probably seen hundreds of Tasty recipe videos around the internet, but don’t discount its app. With over 4,000 recipes, options to strip out recipes for different diets, or even meal types, Tasty is one of the most powerful recipe apps out there. You’ll find intricate step-by-step instructions for every recipe, along with handy videos, and you can even use the “what’s in my kitchen” feature to only see recipes you can make right now. A powerful and excellent recipe app.

Why Choose Appy Pie’s iPhone App Maker?

Creating an iPhone application doesn’t have to be a difficult or complicated process. If you are a business owner and want to create an iPhone application that can help you to increase your sales and revenue in the long run, then you should try Appy Pie’s no-code iPhone app maker.

It’s as easy as pie to create an iOS app using Appy Pie App Maker. No coding required. Nothing to download or install anything. Simply go online to our iPhone app builder, enter the name of your iOS app, select a category for your iPhone app, choose a color scheme, pick iPhone as test device, add the features you want, change the visual appearance of your iOS app, finalize an app plan and you are ready to publish your iPhone app to Apple App Store, without any hassle.

No Coding Required
Cloud Based
24/7 Support
Over 200 pre-built app templates
Easy Updates

Obscura 2

Obscura 2 (opens in new tab) is the best manual camera app for iPhone. It achieves this not with a slew of features, but by providing an interaction model that’s so brilliantly conceived that you simply won’t want to use another iPhone camera.

Echoing manual cameras of old, everything is based around a contextual wheel that sits above the shutter. Initially, you use it to select a tool. When setting focus or exposure, the wheel enables you to make fine adjustments with your thumb. You get a real feel of precision control, with optional haptic feedback confirming your choices.

The app makes the odd concession to modern photography trends with a range of filters, but mostly Obscura 2 wants you to think a little more about what you’re snapping, all while breathing in its minimal yet approachable and deeply pleasing design.


Working with influencers means your brand’s name is getting in front of thousands of people who may have never heard of it before. They’re learning about your brand from someone they trust, which means they’re going to be more ready to learn about your company or follow you on social media.

Screenshot of Youtube influencer Cody KoScreenshot of Youtube influencer Cody Ko

How You Can Build a Powerful Influencer Marketing Strategy in 2022

influencer marketing

It’s almost impossible to scroll through social media without seeing some form of influencer marketing. Everywhere you look, influencers are showing off their latest snacks, clothes, makeup brands or candles, and that’s just the beginning.

When it comes to defining influencers, it’s important to note that anyone can be an influencer. Like John Maxwell says, “To be an influencer, you have to love people before you can try to lead them.” If you have one follower, you have influence. If you get one like on your posts, you’re generating engagement.

So let’s take a moment to acknowledge the aspiring influencers who are growing their following. These people post about their favorite brands and products simply because they love them. Granted, they’re probably also hoping for a brand deal in the long run, but at the time that they post, they aren’t making any money for their efforts.

It might feel like influencer marketing is a new thing that just became popular recently. Actually, influencer marketing began 15 years ago. PayPerPost, the first marketplace to pay bloggers for branded content, launched to quite a bit of speculation. Since blogs were mainly seen as online diaries, many experts were skeptical that adding advertising or sponsorships into the content would actually feel authentic.

That’s a challenge that today’s influencers are still facing, but for those who can manage to promote products or services and sound real and authentic while doing so, there are many rewards to be reaped. After all, people want to buy from other people, so when they find someone they like, they’re more likely to trust their recommendations.

What Is Influencer Marketing?

Influencer marketing is a way brands can promote their products through endorsements or recommendations from influencers and content creators on the internet. Social media and blogs are home to the majority of influencers, although other creators like podcast hosts can fit the bill, too. Many times, influencer marketing is a part of brand awareness campaigns, but it can also result in plenty of conversions and sales.

While influencer marketing began back in 2006, it has changed a lot over the past 15 years. Facebook and Twitter were just getting started, but Instagram wouldn’t join the social media landscape until 2010. When influencers began, they were primarily bloggers who shared stories about their lives and promoted products they used each day.

It’s kind of a paradox, but while influencer marketing hasn’t changed that much, it’s vastly different in several ways. Influencers are still sharing stories about their lives and promoting products they use each day. Now, though, there are many people who are career influencers, earning a living through brand sponsorships. When it began, any money a blogger made through a partnership was nice side cash, but certainly not enough to be considered full-time income.

Influencers today also have so many more options than the original influencers did. There are countless social media platforms to choose from, and there are so many kinds of content they can create. For those who like video platforms, YouTube or TikTok are excellent options. Those who want to share long-form written posts can benefit from traditional blogging or even Facebook. Influencers who want a little of everything can turn to Instagram. While Clubhouse is still a new platform, it probably won’t be long until influencers find a way to turn that into a spot for their promotions, too.

What is influencer marketing?

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.

Standing out in 2014 on Instagram was easier than today. If you were lucky enough to be featured on Instagram’s featured page or your look was just distinctive enough, then your chances of being tapped as an influencer were high. After enough brand partnerships, some have turned social media influencer marketing into a full-time career.

Rosie Clayton’s Instagram feed is filled with colorful dresses and outfits against colorful walls. During a time when VSCO’s muted tone filters were becoming popular, Rosie’s highly saturated photos jumped out. She works with brands around the world, fitting them into her aesthetic.

We’re influenced by what we see and aesthetics are no different. Bright images are more common now as well as carefully propped up food against interesting backgrounds. When the ‘typical look’ of influencer marketing no longer becomes unique, what comes next?

Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends. Lorenz wrote, “While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones.”

To be a fashion influencer among this younger demographic, you may no longer need to rely solely on perfectly shot photos. Instead, casual poses and limited editing are now becoming more welcome on the feed.

Keep in mind that the article covered only a subset of influencers: young, Instagram users. If anything, this shift over the last five years should show how influencer marketing’s only constant is change.

Manage influencer campaigns with Sprout Social

From reporting on campaigns and partnerships to managing incoming messages, Sprout can help you manage social influencer campaigns from start to finish.

Use Sprout’s features to identify influencers in your niche, manage outreach, and track the impact of your efforts.

Find out how Sprout Social can help your brand’s influencer marketing efforts with a free 30-day trial.

How to create an influencer marketing strategy

Like any marketing tactic, an influencer program takes deliberate targeting and planning. You won’t find strategic success just by sending free things out to everyone who asks or to your existing friends and acquaintances

1. How to find influencers and what to pay them

Much like any strategy, research is the first step. Choose the platform you want to focus on first. You can always expand to other platforms later but if you’re just starting out, stick with one. Ideally, your brand should already have a presence on this network or be looking to expand into it.

If you’re unsure of where to begin, social listening can help you identify where people are talking about your industry and brand—and it can help you find the most influential voices in your industry on each platform. Check out our guide to social listening to learn more.

40 Unique Ways To Use Social Listening To Make An Impact On Your Business

The industry you’re in also matters when you’re planning to implement an influencer marketing strategy. Beauty and fashion brands shine on Instagram and YouTube. The video game industry dominates on Twitch.

During your research phase, look into the type of influencers you’re interested in. Are you going for celebrities with massive followings? Or microinfluencers with less than 2000 followers? Perhaps something in between in the 5–10k follower range is more your preference. Whatever you decide to focus on will determine your budget.

Compensation varies wildly, too, so be sure to look at common rates for those influencer types. Microinfluencers tend to be focused on a few topics and accept products. Some microinfluencers work independently while others may be represented by an agency or network. Whereas, larger accounts and celebrities will need compensation and might even go through a talent agency.

You’ll need to think about the expected ROI of your social influencer marketing campaign: how will you gauge the contributions of influencer posts to your overall marketing goals? One approach might be to compare your expectations for influencers to other firms – look at how you might gauge the budget for a video production firm’s work in creating an ad for you versus an influencer creating a video. It may initially seem like judging the value of influencers is unpredictable, but this type of approach will give you a familiar point of comparison and contrast.

2. Set a budget and management strategy

Now that you have some idea of what to pay influencers, you need to create your budget. Be sure to also factor in time for planning, executing and reviewing your influencer program. Running a successful influencer marketing campaign is not a set-it-and-go type of strategy. It’ll involve careful monitoring and follow up.

Unlike a more automated ad strategy, influencers are human and frequently balancing multiple partnerships, so some may fall behind in their commitments to post on time or make errors in your requested tags or calls to action. You’ll need to have the time to be more hands-on with these relationships to cultivate them, and refine your approach through experience about what works and what doesn’t in your niche.

How to Do Influencer Marketing for Your Business

1. Choosing the Right Social Media Platforms

Instagram is best for sharing photo or video content that’s bite-sized and meant to catch the eye. If you’re selling a product (as opposed to a service), Instagram is almost definitely one platform you’ll want to be on. Most Instagram users are ages 18-34.

YouTube is obviously best for video content, but whereas Instagram only allows up to a minute of video, YouTube allows for videos of any length, giving you more options. YouTube’s demographics are surprisingly varied – while it’s most popular with 18-24 year olds, YouTube has a 51 percent penetration rate among people 75 and older.

Facebook allows for a mix of text, photo, and video content. It’s also loved by marketers for its popular Facebook Live option that allows you to livestream anytime and anywhere. Facebook’s demographic skews a little older, between 25 and 34.

TikTok is the rising star among social media platforms. The app gives influencers the opportunity to express themselves in a very creative way. It’s especially useful for brands looking to reach a younger audience . 62 percent of TikTok users are aged between 10 and 29.

2. Creating Brand Guidelines

Alienware’s brand guidelines offer an excellent example. The brand has built its reputation on the high-end gaming computers it offers, and its guidelines are written to maintain that brand. The emphasis on performance-driven, innovative technology is clear.

Screenshot of Alienware's brand guidelines

The guidelines also go into extensive detail on the brand’s design philosophy. While most brands don’t need to spend 12 pages on design guidelines, this shows Alienware’s commitment to consistent branding, and that’s definitely something to consider when making your own guidelines.

3. How to Find Influencers

After you’ve settled on platforms and created brand guidelines, you can finally set out to find influencers. You may be wondering how to find influencers on Facebook, how to find influencers on Instagram, or just how to get influencers period!

Infographic with statistics about definition of influencer levels

Screenshot of Buzzsumo dashboard for finding influencers

4. Reaching Out to Influencers

Screenshot of Instagram influencer's profile showing business contact email address

Best Tools to Track Your Influencer MarketingTracking Your Campaign

1. Sprout Social

2. Hootsuite

Thisis another popular platform that lets you grab useful analytics and track what people are saying about your campaigns. You can also use other functions — such as social media scheduling — to improve your brand’s reach.

If you want to use a tool that’s built specifically for influencer marketing, Traackr is worth a look. This tool automates influencer discovery, vetting, and reporting, allowing you to focus more on building influencer relationships and creating great content.

3. Traackr

If you want to use a tool that’s built specifically for influencer marketing, Traackr is worth a look. This tool automates influencer discovery, vetting, and reporting, allowing you to focus more on building influencer relationships and creating great content.

The Future of Influencer Marketing

While social media influencer marketing is extremely popular, it’s still a very new method of marketing. It’s grown over the last several years and is still growing. Brands are developing new ways of working with influencers, and influencer marketing as a whole is still being analyzed and refined.

According to Think With Google, six in ten YouTube users would take advice on what to purchase from their favorite creators, and four in ten millennial YouTube users say that their favorite creator understands them more than their friends do.

Infographic showing statistics about the impact of YouTube influencers

Out of all the major social media platforms, Instagram has one of the youngest audiences. More than half of Instagram users are under 34 years old, with 31 percent falling in the 18-24 age range. Why does this matter? Because as Forbes revealed, millennials are the age group that is most likely to trust recommendations from people they know or opinions posted online.

It’s easy to see why most brands are spending more on Instagram than on any other social media channel. Along with YouTube, Instagram is playing a pivotal role in the success of influencer marketing, and the two platforms will continue to see more influencer marketing in the future.

TikTok is one such platform that’s seeing lots of influencer marketing success. It’s relatively new to the scene, but it’s estimated to have more than 500 million users, which makes it bigger than Twitter and Pinterest.

While the specifics of the future of influencer marketing are unknown, one thing’s for sure: Influencer marketing will only continue to grow. It’s a brand-new form of marketing that shows no signs of stopping, and it’s well worth your consideration.

Influencer marketing

There is a surprising variation in the number of followers that Instagram influencers have. A few niches, such as modeling and beauty, have some extremely popular influencers with up to 20 million followers each. Other niches, such as lifestyle and music, have fewer "superstars," leading to lower average influencer followings.

influencer marketing course 2022

Entertain Them – and They Will Come

Subaru’s #MeetAnOwner campaign used influencer videos to showcase the new Impreza in various locations, hoping it would attract the attention of millennial buyers. Devin Graham (@devinsupertramp), a YouTube influencer with nearly 5 million subscribers, published a video of him and his friends taking turns on a slip and slide that propelled them (and their parachutes) off a 500-foot cliff.

Key takeaway: Influencer content is about emotion, not facts and figures. Despite the importance of selling points like safety features, horsepower and fuel economy, the automobile industry has long embraced the emotional aspect of car buying in TV commercials. Graham’s video shows influencer marketing is a natural evolution of that same premise — at a time when many millennials admit to scrolling social media while ads play on TV.

Swisspers, a U.S. Cotton brand, encouraged beauty bloggers and their followers to post “naked” (makeup-free) selfies as part of a cheeky “Sleep Naked” sweepstakes. When the campaign launched, celebrities like Jennifer Lawrence, Drew Barrymore, and Taylor Swift had already posted their own selfies sans makeup. Though the celebrity posts were not affiliated with the campaign, Swisspers’ target audience was already familiar with the underlying concept.

Key takeaway: There’s no need to reinvent the wheel! When it makes sense for your product or service, feel free to experiment with influencer content that piggybacks on existing social media trends. Because the influencer is publishing his or her own individual take on a personal channel, the posts should feel timely and authentic as opposed to cheesy or self-serving.

A ski resort in British Columbia, Sun Peaks wanted to increase awareness about several of their top winter attractions, including crowd-free ski runs, seasonal festivals, and the region’s jaw-dropping natural beauty. Travel Mindset designed a campaign targeting adventure-seekers in the Pacific Northwest that involved Canada’s top adventure photographer and Instagram influencer, Callum Snape (@CalSnape).

Key takeaway: Stunning images, daily Instagram stories, and short Facebook videos drove 200,000+ article views of three minutes or more, creating massive interest in Sun Peaks’ target market. Much of the campaign’s content positioned the resort as an “insider secret” for escaping the crowds associated with competitive destinations like Whistler. Influencer marketing can be a great way for smaller brands to use their size as a competitive advantage.

Marriott was one of the first tourism brands to embrace influencer marketing. In one particularly successful campaign, the hotel chain worked with YouTube influencer Jeana Smith (@PrankVsPrank) to celebrate reaching one million check-ins on the Marriott app. The video features a surprise dance party for the mobile user that completed the milestone check-in. The video went viral and currently has nearly four million views.

Key takeaway: Have fun with it! When you’re investing in sponsored posts, it can be tempting to try to control every aspect of the finished product and replicate what you’ve done before. But that approach can result in content that lacks the influencer’s signature personality. While you should provide influencers with key messaging, remember they became influential by publishing the sort of content that resonates with their followers. Embrace their creativity.

Lagavulin is well-known among whisky aficionados but not as top-of-mind for casual drinkers. That changed almost overnight with a video featuring actor and comedian Nick Offerman. In the video, Offerman, who played “man’s man” Ron Swanson on Parks and Rec, sits in silence for forty-five minutes as he sips a glass of Lagavulin next to a cackling fire.

Key takeaway: Though Offerman has a cult following, he’s not a Hollywood A-lister and this isn’t your typical celebrity endorsement. It’s effective because Offerman’s (and Swanson’s) persona is a perfect fit for the brand, and the length is so absurd viewers feel as if they’re on the inside of a private joke. Choose the right influencer and then focus on creating something your audience can’t help but notice.

Build Relationships, Not Posts

For $35, Bodyworewhat users can access at-home workout videos featuring Danielle Bernstein (@weworewhat) and trainer Eric Johnson. When Bernstein posted about getting in shape with Bodyworewhat, an extension of her own brand, her photos also included FIJI water bottles. In dedicated posts, she promoted FIJI by reminding followers about the importance of staying hydrated with a discount code for home delivery.

Key takeaway: Savvy macro-influencers will continue seeking out new ways to monetize their following, so savvy brands should look for unique opportunities to work toward a common goal. Because Bernstein was also promoting her own product, her posts about FIJI water felt less like forced product placements and more like a reflection of what she was working on at the time.

Microsoft’s ongoing “Make What’s Next” campaign encourages young girls to pursue careers in STEM (science, technology, engineering, and mathematics). On International Women’s Day, Microsoft teamed up with National Geographic to feature 30 images by well-known wildlife photographers on National Geographic’s five Instagram accounts. The photos depicted female scientists and outdoor adventurers and generated more than 3.5 million likes in one day.

Key takeaway: Microsoft used influencer marketing to increase awareness about a prominent issue, casting both Microsoft and National Geographic in a positive light and driving a positive sentiment for both brands. Consider campaign objectives that go beyond conversions as well as working with other influential organizations that stand to gain as much you do.

Moxy Hotels launched its own YouTube channel (@MoxyHotels) with the help of YouTube star Taryn Southern (@TarynSouthern). Together they created Do Not Disturb, a video series featuring Southern interviewing other influencers inside a shipping container designed to look like a Moxy hotel room. The series was so well-received Moxy invested in a second “season” the following year.

Key takeaway: While Southern fits the target demographic of the Moxy Hotel brand, the length and scale of this sponsorship is relatively unusual. Millennials have shown us time and again they don’t mind sponsored content as long as it’s good. If you’ve got a perfect influencer in mind and you agree on a format that won’t go stale, a long-term relationship could be the way to go.

Chrissy Teigen (@chrissyteigen), a professional model married to John Legend, has cultivated a huge social following by showing off her irreverent personality on Instagram and Twitter. BECCA Cosmetics collaborated with the social media star to create a brand new makeup palette, which Teigen announced in an Instagram video that generated just under 5 million views.

Key takeaway: Influencers do a great job of promoting existing products, but think about asking them to help you create something new. After all, they’re often a member of your target audience themselves — and they may be feel more invested in a product they helped create. For tourism brands, this could mean a weekend package that includes a hotel stay, tickets to a local attraction, and a gift card to the influencer’s favorite restaurant.

Ecommerce mattress company Casper worked with several canine influencers to promote a new product for their customers’ four-legged friends. Twenty influencers — with a combined following of more than 3.5 million dog lovers — were invited to attend a launch party in Manhattan, complete with a green carpet, “pupperazi,” a steak dinner, and hot dog infused water. The Dodo, an online outlet “for animal people,” live-streamed the party on Facebook.

Key takeaway: Private events are an affordable way to engage several influencers at one time, while showing appreciation for each individual and avoiding a pseudo-“press trip,” which can stifle creativity and result in endorsements that lack personality. Travel Mindset planned a similar “Insta-Meet” for Visit St. George that enabled the DMO to capture 500+ email addresses for email marketing.

What is Influencer Marketing?

Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Some influencer marketing collaborations are less tangible than that – brands simply work with influencers to improve brand recognition.

An early example of influencer marketing involved YouTube celebrity PewDiePie. He teamed up with the makers of a horror film set in the French catacombs under Paris, creating a series of videos in which he underwent challenges in the catacombs. It was pitch-perfect content for PewDiePie’s 27 million subscribers and received nearly double the views as the movie’s trailer. Everybody won.

But people wouldn’t be talking about influencer marketing—you wouldn’t be at a website called the Influencer Marketing Hub reading about it, either—if it didn’t have a much broader set of applications. And the key is in that word, influencer .

Influencers, unlike celebrities, can be anywhere. They can be anyone. What makes them influential is their large followings on the web and social media. An influencer can be a popular fashion photographer on Instagram, or a well-read cybersecurity blogger who tweets, or a respected marketing executive on LinkedIn. Within any industry, there are influential people—you just have to find them. Some will have hundreds of thousands (if not millions) of followers. But many will seem more like ordinary people. They may only have 10,000 followers, less in some cases. Yet, they will have developed a reputation for being the experts in their field. They are the go-to people who provide the answers to people’s questions. Depending on their sphere of expertise, they are the people who make the most engaging social posts on their specialist topics. They share the best pictures, make the most entertaining videos, and run the most informative online discussions.

Influencer Marketing Statistics

Influencer marketing isn’t just about finding someone with an audience and offering them money or exposure so they can say good things about you. That’s what viral celebrities are for. Influencers are people who’ve spent time building their own brand and cultivating their audience; they will be naturally protective of their reputation and the people who trust them. They’re people who have the patience and focus to succeed in social media, one organic follower at a time—people like this aren’t interested in doing influencer marketing solely for the money.

Influencer Marketing is also not about quick results. It’s the same kind of slow-and-steady approach as Social Media and Content Marketing, where your campaign isn’t about directly selling your wares. Instead, it’s about demonstrating your authority, credibility, and thought leadership within your industry. It’s about becoming synonymous with whatever it is that you offer, like when people say they’re going to Xerox a document instead of photocopying it, or to Hoover the floor, rather than vacuuming it.

With Social Media Marketing, it’s a slow game of acquiring the kind of followers who are going to be loyal and engaged. So it’s tempting to think that joining forces with an influencer is going to be an easy way into the hearts and minds of his or her followers—it’s not that simple, though. Because to ally yourself with influencers, you’ve got to earn their trust and respect. But how?

What doesn’t work in Influencer Marketing

Simply looking at the popularity of the influencer . Influence does not only mean popularity. Remember that your goal is to elicit a particular action from your customers. Don’t automatically assume that the people with the most followers are the influencers of a niche.

One Simple Rule: Influencer Marketing is Marketing to Influencers

With traditional social media marketing, a brand can set up its identity on whatever platform it chooses, and as time passes and its follower bases grow, it can see who its brand champions are. These are the customers who like and share content or mention the brand itself in a post. Followers like these can be further nurtured through personal attention and as part of a highly segmented group of all the brand champions. Efforts to market to this group focus on ways to keep them spreading the word.

One problem with this approach is that some of a brand’s followers just don’t have enough followers themselves to make much impact. In fact, most ordinary people on social networks don’t. Most people have a small network of maybe a few hundred friends and associates representing all kinds of tastes and preferences. Meanwhile, brands struggle to curate and create content that they hope will resonate with their followers in some meaningful way while staying engaged with day-to-day interactions.

This scattershot approach to social marketing yields predictably erratic results. Instead of blindly trying to grab likes and followers or throwing various bits of content out to see what sticks, influencer marketing tells us that our time is better spent marketing directly to influential people whose likes and dislikes we already know — they align well with our own. This means engaging with these people across social accounts—not just following and liking but commenting and demonstrating knowledge and a personality. It can also mean curating or creating content that’s hand-picked to get the attention of influencers. So, while it’s the influencer’s audience that’s the ultimate prize, the target market for brands includes the influencers themselves.

This scattershot approach to social marketing yields predictably erratic results. Instead of blindly trying to grab likes and followers or throwing various bits of content out to see what sticks, influencer marketing tells us that our time is better spent marketing directly to influential people whose likes and dislikes we already know — they align well with our own. This means engaging with these people across social accounts—not just following and liking but commenting and demonstrating knowledge and a personality. It can also mean curating or creating content that’s hand-picked to get the attention of influencers. So, while it’s the influencer’s audience that’s the ultimate prize, the target market for brands includes the influencers themselves.

The first is that by merely interacting in positive and constructive ways on influencers’ social pages, you gain early access to their followers. You’re not promoting anything to them; you’re showing your face as a member of their community, adding to your credibility down the line.

The second achievement is that, eventually, when you do propose some kind of influencer marketing collaboration, they’ll already know you. Influencers aren’t celebrities, per se, but their online life can look a lot like a famous person’s real-world one: lots of interruptions from people they don’t know, wanting a piece of their time, either to praise them or to pitch them. You need to be able to stand out from the noise of attention they get in the form of emails and tweets. This means that when you finally reach out to them, they’ll already know what you’re about, and they’ll know whether you’re a good fit for their audience.

Influencer Marketing Examples

Daniel Wellington

Swedish watch brand, Daniel Wellington may be the most famous for influencer marketing. The company advertises mostly through opinion leaders across various platforms and countries. Now, the #danielwellington hashtag accounts for 2.3 million Instagram posts and thousands of YouTube videos.

Daniel Wellington focuses on influencers in lifestyle and fashion niches. In the example below, you can see a promotional post from Instagram influencer, Heather Poppie. The blogger shows an alluring picture of herself wearing Daniel Wellington watches and a ring. In the caption to this post, Heather offers a unique promo code to get 15% off a purchase from the brand.

Daniel Wellington

Together, Nike and "What’s Inside?" created a series of sponsored videos. It included a piece of content with Air VaporMax shoes in frame, an unboxing video, and the main video. The latter demonstrated a sliced pair of branded sneakers. This brilliant decision allowed the blogger to showcase the shoes and prove all their benefits while keeping viewers entertained.

Turkish Airlines

Snapchat influencer Jerome Jarre noticed it and launched a campaign with the hashtag #TurkishAirlinesHelpSomalia to raise money for the country. Within several days, the initiative got a lot of buzz and support from celebrities. As a result, the campaign raised one million dollars in just 24 hours.

In the video below, Turkish Airlines confessed they knew nothing before seeing the hashtag trending on Twitter. However, the company sent ten planes with drinking water and food to Somalia, and agreed to aid the country over the next six months. This move increased Turkish Airlines’ brand awareness and reputation.

BECCA Cosmetics

BECCA Cosmetics builds its influencer marketing by collaborating with social media stars. Several years ago the brand coupled with Chrissy Teigen and launched a cosmetics collection. The announcement video generated just under 5 million views, and the brand decided to extend this practice.

In 2020, BECCA Cosmetics united forces with Barbie Ferreira, who has 2.3 million followers. Together the brand and the influencer produced a cosmetics collection called Prismatica. Both sides of this collaboration cross-promoted the product on their platform repeatedly and consistently. In the example below, BECCA Cosmetics showcases the product on their account, while Barbie demonstrates the makeup looks made with the palette on her profile.

Becca Cosmetics

Influencer marketing is an effective way to strengthen your online presence, boost brand awareness, and acquire high-quality leads. To get better outcomes, combine this channel with others – email marketing, SMS, web push notifications, and chatbots. Register with SendPulse and apply them to your marketing strategy.

Influencer marketing

As a result, businesses began creating Facebook Profiles to promote their products and services. This development spurred Facebook on to create Facebook Pages for Businesses in 2007. It was a successful move, and now there are around 60 million Facebook Pages for businesses.

Influencer Marketing Guide: How to Work With Influencers in 2022

Influencer marketing, which involves businesses working with content creators (or influencers), is a powerful way to help brands expand their reach on social media. And it’s becoming increasingly more popular — data shows that nearly three-quarters (72.5%) of U.S. marketers will use influencer marketing in 2022 (up from 67.9% of marketers in 2021).

There is no one-size-fits-all approach to influencer marketing campaigns — a lot depends on your niche, your goals, and the pool of influencers your audience follows online. But with the right research and strategy, every business can benefit from influencer marketing.

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The state of influencer marketing in 2022

Many would argue, that influencer marketing was much easier 10 years ago, and nowadays it’s just not that profitable. It is true that social media are much more saturated now, and it’s definitely harder to break through to the top for upcoming influencers.

But on the other hand, Instagram and TikTok are now at the peak of popularity (the later maybe even before its peak), because with the advancement of the smartphones everybody can have these app on their home screen.

This means, that influencer marketing is more relevant than ever, because nobody wants to read classic advertisements anymore. Sure, investing in paid advertisement is still profitable and by any means, I’m not advising to ditch Facebook Ads and switch to influencer marketing only. But influencer campaigns can bring you a lot of juicy traffic.

Influencer marketing by the numbers

Influencer marketing is estimated to be worth more than $10 billion in 2021. Some people predicted it will decrease due to the COVID-19 pandemic, but it only grew stronger. This single number means you should at least be aware of the phenomenon if you want to be an up-to-date marketer.

Linqia administered their own survey, and it turns out more than of 70% enterprise marketers wanted to increase their budget in 2021 (compared to the previous year). The same study says Instagram stays as the most popular platform for influencer marketing, followed by TikTok, which is quickly gaining reputation. What’s also interesting, is the rising demand for vertical videos, as this format is necessary for successful Instagram Stories campaigns, and is considered more mobile-friendly.

Social media platforms breakdown

We can also categorize influencers by the social media they usually use. While the most popular influencers are probably on all platforms (at least Instagram, Facebook, and Twitter), some people use exclusively YouTube or TikTok.

While working on your influencer marketing strategy you should define which social media platform is the most vital and where you can get the best ROI. Advertising fashion products will most likely work the best on Instagram, but you can get better traffic from YouTube while ordering new technology reviews.


Facebook is now one of the oldest social media platforms, slowly abandoned by the younger audience and dominated by sponsored posts. With the number of ads and spammy content, it’s much harder to get noticed organically on Facebook.

This channel is not the best platform to start your influencer marketing campaign, but there are certain instances this might work after all. You will probably need a big budget to back the campaign with paid ads, though.


Instagram is a great channel for influencers because it’s based on good pictures. Of course, it’s not easy to make a great photo, but it’s definitely easier than coming up with video content for YouTube or working on organic posts for Facebook. A single photo by a social media celebrity can sell a product better than some carefully crafted ads.

Screenshot of Kendall Jenner Instagram post.


Because Twitter is a much smaller medium than Instagram or Facebook, sometimes it’s omitted as a place for working with social influencers. Is it right? Not necessarily. Twitter can still be a valid source of traffic and a place to raise brand awareness.

People are used to seeing sponsored content on Instagram or YouTube, and Twitter seems to be more “approachable”. Meaning that because it has a much smaller userbase, content creators treat it more as a place to share thoughts, quick status updates, and so on. So if they can slip a word about a new tech they are using, their followers may not treat it as a direct advertisement.

Marques Brownlee Gucci Xbox giveaway on Twitter


YouTube is definitely a king of video platforms. Even with the latest controversy that rose around removing the dislike button, it would take a lot of effort to take YouTube down. Alternatives such as Vimeo or Dailymotion gather only a fraction of YouTube users.

iJustine review of DJI OM 5 on YouTube.


Video-based app TikTok gained huge popularity in 2020 and quickly dethroned other social media apps in the number of downloads. It will probably soon have a larger user base than Instagram, and a lot of influencers have now decided to open a TikTok account.

The popularity of TikTok deserves another article, but to quickly sum up the advantages of this social media channel we need to understand how it works. The algorithms of TikTok allow small accounts and unknown people to reach hundreds of thousand views. With good content, you can quickly advance to the top and gain a lot of followers in a relatively short time. Something really hard to do on Instagram, even with the right hashtag strategy.

Screenshot of Ourfire TikTok post.



Mind you, people visit Linkedin to consume content related to their work, follow professionals from their line of business, or find a new job. That being said, you can still advertise tools for marketers there, for instance, or your brand as a great workplace.

Social Media Advertising vs. User Experience

Thanks to its worldwide fame, strong tech force, community-building features, and impressive advertising platform, Facebook Ads quickly became a vital tool. It offers a powerful way for brands to find, build, and test new audiences. Consequently, you can expand your business’ horizons and get noticed with ease. So, it’s no surprise that more than 3 million brands actively advertise on Facebook along with 9 million advertisers.

Over time, brands have come to understand that users don’t like their experiences on these platforms to be interrupted. Ensuring your branded content is highly relevant and creative will help you build meaningful relationships with potential customers.

BOTH! Influencer Marketing and Facebook Ads

Don’t feel like you need to pick one or the other. With the growing competition for paid social ads and organic reach for brand accounts throttled heavily, more and more brands are taking a hybrid approach to their social media marketing mix.

Merging influencer campaigns with paid Facebook Ads brings an element of trust, making the pair a perfect marriage. It also helps you expand a campaign’s reach, which the influencer’s audience size would have otherwise capped. You can even combine influencer campaigns with Facebook Ads based on lookalike audiences to skyrocket your qualified leads and sales.

When combined with the right influencers for the project and made to fit a specific customer journey stage, Facebook Ads become conversion-generating machines!

Collaborations with content creators can also help you acquire social proof, a must to gain the attention of skeptical today’s consumer market. Blending the two types of marketing will enable you to use Facebook’s top-of-the-range targeting capabilities and inspirational and persuasive influencer marketing powers to drive results continually.

Facebook and Influencer Marketing

Facebook is a powerful platform that knows a vast amount of information about you and your social activity- they know which brands and what type of content you engage with, they know what you’re in market shopping for, and they know what types of ads you’ve clicked and converted on in the past. This type of highly engaging environment is conducive for paid ads because you can really tailor the content, targeting, and objective to reach your pinpointed audience, but must assure content and copy feels native and uninterrupted on the platform to truly drive success. Leveraging influencer content for paid ads is a great way to do so, because you can take content that was created with a loyal organic audience in mind and optimize it for paid social, while still holding on to the influencer’s likeness and strong brand voice that users can trust. If content does not feel native to the Facebook/Instagram ad platform and isn’t optimized for strong paid branding, Facebook will likely de-prioritize your ads in the news feed.

When it comes to features that facilitate influencer marketing, Facebook doesn’t disappoint. Let’s look at some of Facebook’s top features and how you can use them to optimize your Facebook influencer marketing campaigns:

Branded Content Tags

Facebook’s Branded Content tools help you join forces with reputable content creators and be transparent with your audience in the process. This feature reduces consumer skepticism by crafting labeled paid partnership campaigns. Influencers with access to Facebook’s Branded Content tools have gained a respectable level of credibility, audience size, and content creation skills. Partnering with them will bring enormous benefits to your brand!

Facebook Groups

Facebook Shops

Facebook Shops enables you to set up a store on Facebook’s platform that potential and existing customers can use to buy your products without leaving the platform. This setup allows you to offer a top-class shopping experience.

One of the great things about having a Facebook Shop is that you can weave Facebook influencer marketing campaigns into it. For example, you can make popular influencers the ‘face’ of your store and create unique product photos for your brand that match its style and ethos.

The influencers could also promote your store via their page to increase conversions. You could even use Facebook Shop features like Live Streaming to host real-time tutorials with influencers on how to use and get the most out of your products.


The Complete Guide to Freelance Business Ideas

Every employee dreams of setting their own hours and building a business for themselves. But business ideas are hard to come by, that is, if you can find the capital to fund the project. What if you could use your existing skills, knowledge, and experience to go to work for yourself? A freelance business may be the ticket to becoming your own boss.

When most people think about earning a living, they either think about full-time employment or building a huge company as an entrepreneur. But there is a middle ground. A freelance business allows you to offer services, usually to multiple clients at once, for prices of your choosing. There are many advantages if you can implement your freelance business idea successfully.

The first significant advantage of a freelance business is its flexibility. Freelancers typically set their own hours and can work from anywhere. This flexibility allows you to work when you’re most productive and cultivate a great work-life balance. And since you decide what clients to take on, you can even run a successful freelance business on the side if you are already employed or have another business.

Secondly, a freelance business is easier on you compared to full-time employment. This is especially true once you hit your stride and get a steady stream of clients. You won’t have to deal with the struggle of traditional employment, including office politics, long commutes, disagreements with coworkers or managers, and parking. You can work from a home office for the most part with only the occasional site visit if the client wants it or the project requires it.

Additionally, there is the potential to turn your freelance business into a prized asset. You may be able to sell your successful business down the road. In the meantime, the company can be a great source of income and a vehicle for building a reputation. A freelance business is also scalable, allowing you to hire employees, take on more clients, and diversify to new services and sectors.

For example, if you are a good writer or editor, you can offer writing and editing services to clients in any industry. It is free for you to add or remove an offering on your website. You can expand by outsourcing some of the writing and editing to other freelancers or employees you hire and manage. And you can easily offer related services like an online course on blogging or consulting services for other aspiring freelancers without changing your business structure.

Lastly, a freelance business is a great way to earn exposure. You’ll be working with different clients, taking on diverse assignments, and visiting various work sites. This business also offers excellent networking opportunities with business owners and industry leaders. As a bonus, you have the freedom to choose who you work with and take on projects that you are passionate about or are meaningful to you.

Quick Tips To Improve Your Chances of Starting a Successful Freelance Business Today

A freelance business offers the freedom that many traditional 9-5 employees crave. But this freedom also comes with specific responsibilities. For one, you will need strong time management and organization skills to deliver projects on time. In addition, making this transition can be difficult if you aren’t used to working independently with no oversight. As the freelancer, meeting deadlines and getting things right is your responsibility.

A project management tool like Trello can help you track your projects and manage your time effectively. Trello allows you to organize your projects and break them down into manageable tasks. Within each card, you can track progress, attach files and images, collaborate with team members or clients, and assign deadlines. You can do all this on a simple, easy-to-use, drag-and-drop, and visually appealing interface.

One of the best things about a freelance business is its low barriers to entry. You only need a marketable skill and a client to get started. Below are some quick tips to help you get started on your freelancing journey today.

1. Decide if Freelancing Is For You

On the surface, a freelance business sounds attractive. You get to set your own hours, decide your workload, choose who to work with, and work from anywhere with WiFi. But there are no guarantees in this business. It will take some time to build a client base, especially in the beginning. Work can also be irregular, and there is always the risk of not getting paid.

In short, a freelance business requires a special kind of motivation and dedication. You need to be all in if you have any chance of being successful and earning a good living. You’ll also need certain soft skills to be a successful freelancer, including:

2. Explore Your Options

The good news is that there are nearly infinite in-demand skills for a competent freelancer. If you have a hard skill, chances are someone is willing to pay you for it. Consider the industries you have previously worked in, your hobbies, the skills you put in your resume, and the topics you like to learn about in your free time.

You can start with a broad service offering and narrow down your niche as you gain experience. This strategy will allow you to gain real-world experience on what you can do well, what you enjoy doing, what’s in demand, and where you can make the most money.

Don’t let this list limit you. There are numerous opportunities to carve a niche for yourself based on your skills, interests, and expertise. Just be sure to do some research to guarantee that there is a market for your services.

3. Define What You Want To Get From Your Business

Earning a good living is a great goal. But it is not enough to see you through the ebbs and flows of your business. First, analyze your reasons for getting into the freelance industry. It might be to be your own boss, the flexible schedule, or the opportunity to pursue your passion. Your strong reasons may be the motivation you need to persevere when the going gets tough.

Finally, set measurable goals for your business. Your goals will help you charter your path and guide your business decisions. Set SMART short-term and long-term goals. Examples of short-term goals include setting up your website and getting a set number of clients in the first three months.

Your long-term goals may include hitting your annual revenue target within the first three years of business. Be sure to set realistic goals. You can consult with established freelancers in your industry to gain perspective on your goals.

4. Identify Your Target Clients

Naturally, you’ll need to decide who to sell your services to. Having an ideal client base in mind will help you in all aspects of your business, including marketing, pricing, and service delivery. A buyer persona is a handy tool for this step.

A buyer persona is a fictional depiction of your ideal client. The persona should include things like age, location, background information, education, interests, job title, demographic data, language, challenges, spending power, and patterns.

A detailed buyer persona will help you to understand your business from the customer’s perspective. Additionally, a buyer persona is instrumental in creating targeted social ads when marketing your business.

Creating a buyer persona is part of overall market research. In addition to a target client, you also want to research your competitors to see their pricing, business model, and how you can set yourself apart from them to sell your services.

5. Take Advantage of Project Management Software

As a freelancer, you’ll likely be taking on multiple projects at a time. So, you’ll need to find a way to juggle multiple clients and commitments. Project management software like Trello makes it easier to keep a handle on your projects and clients.

Lesson #1
Why do you want to start a freelance business?

At the very core of your being, the reason you get up in the morning, the thing that gives you purpose is your “why". Everyone has a why. You may already know exactly what your "why" is, or maybe you’re not sure and need some help digging it out. Even if you don’t know what it is, it is there.

As an employee, I spent more time with my boss than my wife, I had little independence from my employer and I was even chastised for going on a 2-week vacation. I couldn’t expect my salary to grow very much throughout my career because I wasn’t paid for my output or the value I contributed to the market.

Family – The reasons why I decided to start my own home-based freelance business is because I wanted my precious time on earth to be spent around my family — my wife, and my children — not in rush hour traffic, with my boss, or even co-workers. I also believe that, as a father, it is my responsibility to be a provider, to be a role model for my children, and to set a real-world example for others that independence and self-sufficiency is an incredibly rewarding and empowering path.

Freedom – For me, growing somebody else’s business and helping them attain their vision by giving them 70 – 80% of my most valuable asset—my time—seemed like I was on the losing end of a bad deal. I’d like to avoid using the cliché that "I live life on my own terms" because, the reality is, life is unpredictable and nobody truly has control, but as for the things of which we do have control — where we spend our time, to whom we provide our services, how we provide for our families — it’s important that those happen on our terms! Starting my own business has empowered me with the freedom to spend my time where it matters, work with the people I am passionate to serve, and even take a vacation when it works best for my family (not when my boss approves).

Finances – I have no ceiling on how much money I can earn as a freelancer. I’m rewarded for my output and the value I add to the marketplace. If I need to pay for a big expense, save for our children’s education, create financial independence. I have the freedom to make that happen (so long as I work for it)!

What is an online freelancing business?

In a nutshell, an online freelancing business is a service-based business where the freelancer offers a certain skill that can be accomplished remotely like SEO, graphic design, video editing, content creation, etc. However, the freelancer will not be tied to an employment contract with a client. Also, the freelancer can contract other freelancers to fulfill their deliverables. The freelancer can take as many projects as he or she can and outsource as many as he wants and take a commission off it.

Unlike an online business where you sell products to make money, in freelancing what you’ll offer is your expertise. This process can be quite tricky for those who are new to the remote work scene. And for freelancers who have been in the remote work scene for quite some time, it doesn’t get easier to go down this path because there will be some things that you need to unlearn to learn.

1. Choose a specific market

First of all, you need to boost your opportunities. You can start by narrowing down on a specific set of people or businesses to focus on providing your services. This will trim down the competition, boost your opportunities, and help you become more visible to the people that you want to work with.

How do you do this? It’s quite simple actually – choose the specific clients who you think will need your business. Women entrepreneurs? Or better yet, women entrepreneurs in the health and fitness industry? You don’t have to be right. You just have to choose.

You can narrow down your target market enough for you to easily find a niche or space you can claim as your expertise. You only need to keep these two points in mind when choosing a market, make sure they fit these criteria.

2. Choose a skill

Assuming you’re an aspiring freelancer who doesn’t have any freelancing experience yet, the next step is to choose a skill that you want to offer. Seasoned freelancers should already have this figured out, but even they sometimes have to reassess their skills and choose one that they’ll put forward. The thing with this is, you must have at least one focus skill that you can call your expertise.

While you don’t have to limit your services to just one skill, focusing on a single one can make it easier to optimize your profile (will be discussed later). Having a more optimized profile means packaging yourself and your expertise better in your social media profiles such as LinkedIn, Facebook, and other freelancing platforms.

Many of these skills can be learned online if you’re looking to get into the freelancing business, it’s a must that you are at least familiar with common computer software. Although learning by doing is possible, it can be a bit tricky to convince a client to get your services if you don’t exactly know the ropes of the trade.

3. Optimize your profile

Optimizing your profile on Linkedin or Facebook will make selling your services easier and simpler – clients will find you instead of you looking for them. While clients don’t find you all the time this way, it increases your social media visibility when clients search for a certain need not just in Social Media platforms such as the two mentioned above but also in freelancing sites like Upwork or Fiverr.

For freelancing sites like Upwork,, and other similar sites, this could be as easy as changing your title. For example, you can change “ Web Designer ” to “ Lead Generating Web Design for Realtors .” Specify how you can solve the problem and who your target market is.

For freelancers who will be engaging with clients through social media (Facebook and LinkedIn), the above optimization still applies. You can add it to your intro or somewhere in your profile summary as long as it’s immediately visible upon opening your page.

4. Outreach

Once your profile is set up in either Freelancing sites or Social Media, it’s time to reach out to potential clients. It can be an uncomfortable task to do, especially if you’re going to do the outreach in social media, but you need to take the first step to start somewhere.

You can also do a local outreach in your area, start with friends or local businesses who might need your services. Or advertise in your account organically while connecting with people who are within your target market. It’s going to take a lot of effort to build a client base, but it’s one that gets easier the more you do it.

The easiest way to reach potential clients is through online job portals or freelancing sites like Upwork,, and Fiverr. The downside to this is that it’s more challenging to find clients belonging to your target market; it’s difficult but not impossible.

Cost of starting an online freelance business

Realistically speaking, you only need to invest in a computer or a laptop to get started. For freelancers who wish to offer computer process heavy services like graphics and video editing, you might need a more powerful rig, which might cost a bit more money. But if you already have this part covered, you technically don’t have to spend on anything. On the other hand, if you don’t have any skills which you think you can leverage from, you can always turn to the internet to learn one, and for the most part, you can do it for free. You can also choose to go down the mentorship route, but that one will cost you some money.

Oftentimes, people especially newbies mistake remote jobs for a freelancing business. While they do have some similar denominators such as being able to work anywhere you please and carrying out projects through the internet, a remote job does not necessarily offer flexible working hours and it will also limit your capability to earn more.

In remote jobs, you’re an employee and your client is your employer; In freelancing, you are a service provider, a consultant, or an expert (if you wish) that is an equal of your clients. You won’t necessarily have employees in your freelancing business, but you’ll be collaborating with or contracting other freelancers to get some projects done now and then because you’re not just limited to a single client as a source of income or revenue.

Freelancing business is just like every other business, it will require a lot of patience, work, and a good amount of willpower to keep it going. The unique thing about this endeavor is that your skill is your capital. You can start from scratch with only a basic computer and internet connection and still make tons of money if you possess or acquire the right skill for your market. This can be a very challenging feat at first for both seasoned freelancers and newbies but the reward is priceless. You know what they say, “nothing worth having comes easy.”

If you want to start learning the ropes of the trade, you can join Facebook groups such as the Freelance Movement Workshop to interact and learn from experienced freelancers who are already making waves in the freelancing industry. After all, the best way to learn new things is to learn from people who are already doing it.